Ajmal_Summer promotion

The visual is of a golden bottle and its reflection. When Ajmal decided to do their summer promotion with their then newly launched two similar perfumes - Verve-Eau de parfume (Aqua Blue Bottle) and it's arabic version Hayawiya (Orange bottle), shaji tried to play with its colour differenciation with a seasonal summer touch. The visual is of a rising sun ( with Arabic bottle) which is being reflected on the deep blue sea (with the blue verve bottle). The idea was to give a refreshing feel, by adding cool appeal, small island..all to offer a retreat for their (consumers) minds to stay with..

Photograhy: Kundan Raut.(050-6506131)

Titan_Noctura

Titan launched their newly series 'noctura'- partywear watches. The ideas was to bring the night life, in its full glory...very action action packed. The headline says: "Life begins at sundown". when we twist the 'sundown' verbally, there has to be something to be raised..isn't it? Even though' its Life, in the headline, metmorphically its the watch that raise from nightlife of an urban culture..be it a busy fast movieng street, or a cityscape with lit up flats in it..the presence of nocturnals,

There were tow concepts cracked. One with vibrant street with speed lights, and other inhouse parties...The logo was also created with a cresent touch for the letter C, and was given neon light look in the ad campaign again to give a night life... and life to the visual. Both the concept accepted well in the market.