Ajmal_Khallab
Headline: Captivating Opulence
Concept: Khallab in Arabic means opulence. The 15ml oriental perfume is expensive, strong and concentrate.
The visual is of a lady who is indulged in fantasy. She's in careless lost in fantasy look, Neverthless,the double helix design on the bottle has been taken as her thought blurbs...captivating the opulence. The background and the look is more passionate and sensuous, what cocentrate oudh is all about. (To see the making of this ad, please visit: http://www.shajizone-making.blogspot.com/
Photographer: Kundan Raut (050-6506131) / Model: Akansha / Makeup: Hazzel

Khaleej Times_Onlilne self promotion

The objective was to do one full-page ad for promoting the subscription of Khaleej Times' online version. The idea has been made as simple as possible, without using any external subjects to relate, but website address itself as a concept, there by including the newspaper image also onto it.

Worldspace_Satellite Car Radio

Worldspace- a pioneer in Satellite car radio, which offer hi quality car entertaintment across the world, planned a launch in GCC., The Visual is of a couple in the car. The car is a like a sterio, the rear view mirrors are like rear-speakers. The mood is very serious.. the entry, The headline: Rock n' Road.

Concept:

Titan_Bag promotion Concept: During summer season, Titan offers travel bag with every watch. The idea is very simple, pick your bag with Titan watch.

Titan_Range

There's a Titan for everyone...in the family.

Titan_Indian Republic Ad This ad was released as a compliment ad on the occasion Indian Republic day. Shaji has used Titan's much talked about Edge- the slimmest watch in the Unverse, from thier range for this ad. The knob of the watch has been made as central wheel part of Indian fag, The steel body has made white with flash burning, just to get the white in the tri-colour flag.

Photographer: Kundan Raut

Khaleej Times_ Driving with Mobile

This ad was created to make an awareness among public, not to use Mobile, or use hands-free headset when you are on to the steering wheel. The headline says - " Not all the conversations have a happy ending". The visual is of a Mobile in close-up, and Shaji used the dial pad to communicate the idea. Every digits on the pad has been put in quotes, like "1", "2", "3",..etc. connotes number of conversations...after the 9th conversation, next 3 digits ie, Asteric, Zero and Shift symbolised as crash (or accident), death and shift from life(RIP) respectively. The colours have given accordingly.. red for zero and green for shift. The headline was deliberately made subtle to make the small quotes to get noticed. This ad was released twice by Khaleej Times.

Photographer: Shaji Kizhakathra

Tanishq_ Diwali Ad
The visual is of a Jewellery made in the shape of a typical Diwali Lamp. Diwali is a famous Indian festival, known as "Festival of Lights", and celebrations focus on lights and lamps, particularly traditional dipa (earthen lamp, shape as in the visual). A glittering on the flame part.
Photographer: Kundan Raut

Khaleej Times News Paper_Anti-War Ad

This ad was created during Lebenon war in 2005. The visual is of a war scene, and finger pierced through the paper to say 'Stop'. The idea is just to connote the bad side of the war, in a very journalistic way - pointing finger 'through' the newspaper.

Headline: STOP. It is important to everyone, regardless of religion and ethnicity, who believes in human rights and dignity to call for an end to the brutality in Middle East . -Khaleej Times.

Ajmal_Ishraq

Concept: Ishraq in Arabic means first ray of light in a day. Here the bottle has got some archetectural similarity which has been taken to develop the concept. Shaji has taken the horizon as his eye-level to capture the first ray and made the sun in the middle of the bottle, which stands firm like a hi-res building. Photographer: Kundan Raut