Regal_fabrics
Tanishq_Damas
Headline: Tan Ishq: (To fall deeply, and passionately in love...with yourself).
This was done in 2003. The brand name was split with typo colours into Tan (means body) and Ishq (means love). The visual is of a woman indulged in her inner thoughts where her beauty aspect takes the lead role. The expression relates to feminine satisfaction.
Photographer: Tejal Patni / Model: Maria / Make-up: Hussain
For further information: www.shajizone-making.blogspot.com
Titan_Africa
This ad was created when Titan decided to launch itself across the African continent. The concept is that of a watch that forms the continent map, as if it's going to cover the whole African region.. and the hearts within.

Titan_Brazil

Done in 2005. This was for inviting distributors in Brazil. Double-minded proposition-one is to show it as a 'real' opportunity, second, to showcase their prestigeous collection, 'Edge', which boasts of being slimmest watch in the universe. The idea was to show the financial graph with stacked coins, where the Edge is hidden yet obvious among the coins. Also, the currency in Brazil is called 'Real'. So relating 'real' to 'real opportunity', and the hidden watch along with coins shows the 'slimmest' aspect and the psycological approach in corporate business.

Photographer: Kundan Raut.

For further information: www.shajizone-making.blogspot.com

Titan_flying promotion
'Win tickets' promotion. Here the watch has been shown like a flight.
Photographer: Kundan Raut
Titan_Coporate Gift
This was done in 2003. Titan wanted to propose their then latest collection Edge- the slimmest watch in the universe, as a corporate gift. The 'slim' feature of the watch has been projected by displaying it as part of a progressive graph. After the body part, as we can see, there's a sharp incline followed by an arrow, again using the watch parts-clearly shows the 'after-effect'.
Photographer: Kundan Raut

Ajmal Shadow. Headline: Unravel the mystique The black bottle has been packed with exotic spices. The idea is to make the whole visual as a shadow- black on black, and to bring out the unique spice concept on branding. Photography: Suresh Subramanian o50-6982122

Details will be released soon, on www.shajizone-making.blogspot.com

Ajmal Hadeer Headline: Can you feel the surge of my passion? Hadeer in Arabic means sound of waves. The visual is of a lady rising up as a wave.

Ajmal_MOM

Ajmal decided to launch an EDP version of their premium product MOM(Mukhallath Oudh Muattaq). The idea was to showcase the new product just out of her frame.

Model: Anu. Photographer: Suresh Subramanian. o50-6982122

for further details: www.shajizone-making.blogspot.com

Ajmal_Athri

One of the most expensive oudh perfumes from Ajmal-6 ml costs AED 2,000. The objective was to show its opulence at its maximum. Burning red gives the confluence of glory and passion of the crystal bottle. He has tried to experiment by splitting the shots into six, with different lighting, in order to avoid the internal reflections. And it clicked. The final output was well accepted by the client. It was taken for outdoor too.

Photography: Kundan Raut 050 6506131 & Venu D Pillai 050 7858154

Image Manipulation: Jomy Varghese.

Ajmal_ Awsaf

This lady perfume has a unique shape with round bottom. The Headline: The world revolves on my fingure., clearly connotes the strength of values and ethinicity of an Arab woman, and how she is attached to her world of perfumes.

Model: Narsis / Make-up: Hazzel / Photography: Suresh Subramanian o50-6982122

Details will be released soon on www.shajizone-making.blogspot.com

Ajmal_Showroom Opening

This ad was released for Ajmal, for their new showroom inauguration at Sahara centre, which is predominately a local arab's shopping destination. Here the concept was to show their favourite oil based oudh perfume, in the shape of a key. It appeard at the creative works session in Campaign Magazine.

Photographer: Sunil Raj, blankframe. 050-6340649

Ajmal_Raindrops This was done in 2002. An ad without a headline-first time in Ajmal history. Widely advertised in print media.

Photographer: Binu Bhasker