Shaji Kizhakathra

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Brand: Ajmal_Vice HD: Sure I'm into Music. Bedtime Lullabies

HD: Oh, I love reading. It's in my skin.

HD: I love fishing. Should I drop you a line?

Vice Creative Details: ( To be posted soon)

Brand: Chhappan Bhog

Brand: ETA Star

Brand: Gowealthy.com

ETAStar

2008-08-20T22:46:00.003+04:00

ETASTAR- Campaign

2008-08-20T21:57:00.003+04:00

2008-05-05T15:07:00.005+04:00

Hitachi

Sharaf DG - LCD Promotion Client: Gowealthy.com

2008-04-28T12:27:00.006+04:00

Ajmal - Facets Photographer: Sunil Raju Model Coordinator: Sarita Tanwani (Making of this will be posted soon) Ikon congratulating KT for its 30th Anniversary. Teaser Campaign-ad1 Teaser Campaign - ad2 Teaser Campaign - Ad3 Launch Ad.

2008-03-27T12:01:00.009+04:00

ETA Star - SMS Campaign mother - no-other (women's day ad for Ajmal Perfumes) Titan Watches - Woman's day Ajmal Perfumes - for Etisalat (A Telecome provider in United Arab Emirates) Magazine. Al Ameen (Dubai Police) - Report against Eve Teasing

2008-03-10T18:50:00.011+04:00

Client: Ajmal Perfumes Brand: Essentials-for him and her Market: GCC Account Director: Lopa Mudra Concept, Script & Creative Direction: Shaji Kizhakathra Producer: Sajal Banergy Director: Kamal Associate: Shabeer Khan Cinematography: Hari Director (Sound): Bishwadeep Chatterjee Director Music: Kanishka Sarkar Guitar: Chandresh Editing: Arghyakamal,Kolkatta. Post Production: Pixion, Mumbai, India Making of the movie to be posted in http://www.shajizone-making.blogspot.com/ soon

2008-02-10T15:38:00.001+04:00

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creative details will be posted soon...

2007-11-11T01:06:00.001+04:00

Chappan Bhog_Diwali

Ajmal_muhuja Muhuja in Arabic means very close to heart. The visual is of a Lady lost in her thoughts who expresses her inner moods and feelings unknowingly;the cool atmosphere reveals her deep passion when she scribbles a heart symbol... a clear connotation that she is in love. The visual is seen a lady drawing a heart on window glass,completely out of world. The droplets symbolise the state of mind... The visual idea was cracked by an Egyptian colleague of Shaji Kizhakathra, Mr. Aala. Shaji then directed the model shoot and illustration. (Making will be posted shortly on www.shajizone-making.blogspot.com) Photographer: Sunil Raju

Ajmal_Ghala In Arabic, Ghala means something extremely rich. Shaji's copy writer Mayura came up with an idea of showing the bottle surrounded by two three jewellery peice. Shaji asked about making it maximum... creating an extravagant ambiance, a forest made of jewellery! Sounds great.. but how? Shaji did a rough scribble, called his friend Sunil Raju whom he thought would be patient enough to do the shoot, explained and inspired him within minutes. Walked down the shopping streets to check if he could hire jewellery items and search all the items that could could create a forest feel such as creep, grass, flowers etc. all to make sure that the gravity and visual composition placements are okay. Shot Jewellery one by one.. there were so many peices.. some with different angles.. At the end, it counted about 150 jewellery shots. Perfume bottle was placed in the forest.. the shadow of the upfront plants had to fall on the bottle..shot with that kind of lighting keeping the final visual in mind. Cutting out 150 intricate jewellery piece is a mundane task for any artist. Shaji gave that to a freelancer to get it done. The ad grabbed good response from the market. Exposure- Outdoor, all across UAE. (See below)

Photographer: Sunil Raju / Illustrator: Jomy Varghese

2007-11-11T00:50:00.000+04:00

Chhappan Bhog - Brand ad The visual is of UAE Map and Chhappan Bhog logo in the centre.. It's actually brand logo surrounded by ants. Headline says, with 12 stores across UAE, you're never far from Chhappan bhog. Shaji's idea was to show the access and brand awareness in the 'UAE' market.

Titan_Fastrack for ladies Poster

Ignorance-Public Awareness Ad Headline: Ignorance is the real disability

Ajmal_ Showroom shifting ad (Details will be posted soon)

Creative details will be posted soon...

2007-11-11T00:36:00.003+04:00

Client: gowealthy.com gowealthy.com is a web based real estate company in Dubai. The visual is of a gold bar, in perspective to resemble a building.

Creative details will be posted soon...

2007-10-28T11:21:00.002+04:00

2007-10-16T12:30:00.000+04:00

Forever21-Kuwait-Teaser ad1 Forever21-Kuwait-Teaser ad2 Forever21-Kuwait-ad Forever21-Kuwait-Outdoor

2007-10-15T18:28:00.000+04:00

Worldspace_Digital Car Radio Worldspace_Digital Car Radio - 3-ad Campaign SharafDG - Mobile Exchange Promo ad. SharafDG- DG Help

2007-10-11T18:26:00.002+04:00

2007-08-16T23:31:00.001+04:00

outdoor_mupi (UAE Spread)

Ajmal_Verve

The idea was to create an energetic visual mood, as what Verve means. The visual is worked out even without a headline support, an executive man in an acrobatic pose. It was quite difficult to execute with a model where we went through several experimentations and finally went through. (To see the making of this ad in details, please visit: http://www.shajizone-making.blogspot.com/ ).Photographer: Jisha Nair 050-8405058, Model: Fallak, Model Co-ordinator: Sarita Tanwani, Costumes: Kachin.

2007-06-18T11:44:00.000+04:00

Ajmal_Summer promotion

The visual is of a golden bottle and its reflection. When Ajmal decided to do their summer promotion with their then newly launched two similar perfumes - Verve-Eau de parfume (Aqua Blue Bottle) and it's arabic version Hayawiya (Orange bottle), shaji tried to play with its colour differenciation with a seasonal summer touch. The visual is of a rising sun ( with Arabic bottle) which is being reflected on the deep blue sea (with the blue verve bottle). The idea was to give a refreshing feel, by adding cool appeal, small island..all to offer a retreat for their (consumers) minds to stay with..

Photograhy: Kundan Raut.(050-6506131)

Titan_Noctura

Titan launched their newly series 'noctura'- partywear watches. The ideas was to bring the night life, in its full glory...very action action packed. The headline says: "Life begins at sundown". when we twist the 'sundown' verbally, there has to be something to be raised..isn't it? Even though' its Life, in the headline, metmorphically its the watch that raise from nightlife of an urban culture..be it a busy fast movieng street, or a cityscape with lit up flats in it..the presence of nocturnals,

There were tow concepts cracked. One with vibrant street with speed lights, and other inhouse parties...The logo was also created with a cresent touch for the letter C, and was given neon light look in the ad campaign again to give a night life... and life to the visual. Both the concept accepted well in the market.

2007-04-13T03:53:00.000+04:00

Ajmal_Khallab

Headline: Captivating Opulence

Concept: Khallab in Arabic means opulence. The 15ml oriental perfume is expensive, strong and concentrate.

The visual is of a lady who is indulged in fantasy. She's in careless lost in fantasy look, Neverthless,the double helix design on the bottle has been taken as her thought blurbs...captivating the opulence. The background and the look is more passionate and sensuous, what cocentrate oudh is all about. (To see the making of this ad, please visit: http://www.shajizone-making.blogspot.com/

Photographer: Kundan Raut (050-6506131) / Model: Akansha / Makeup: Hazzel

Khaleej Times_Onlilne self promotion

The objective was to do one full-page ad for promoting the subscription of Khaleej Times' online version. The idea has been made as simple as possible, without using any external subjects to relate, but website address itself as a concept, there by including the newspaper image also onto it.

Worldspace_Satellite Car Radio

Worldspace- a pioneer in Satellite car radio, which offer hi quality car entertaintment across the world, planned a launch in GCC., The Visual is of a couple in the car. The car is a like a sterio, the rear view mirrors are like rear-speakers. The mood is very serious.. the entry, The headline: Rock n' Road.

Concept:

Titan_Bag promotion Concept: During summer season, Titan offers travel bag with every watch. The idea is very simple, pick your bag with Titan watch.

Titan_Range

There's a Titan for everyone...in the family.

Titan_Indian Republic Ad This ad was released as a compliment ad on the occasion Indian Republic day. Shaji has used Titan's much talked about Edge- the slimmest watch in the Unverse, from thier range for this ad. The knob of the watch has been made as central wheel part of Indian fag, The steel body has made white with flash burning, just to get the white in the tri-colour flag.

Photographer: Kundan Raut

Khaleej Times_ Driving with Mobile

This ad was created to make an awareness among public, not to use Mobile, or use hands-free headset when you are on to the steering wheel. The headline says - " Not all the conversations have a happy ending". The visual is of a Mobile in close-up, and Shaji used the dial pad to communicate the idea. Every digits on the pad has been put in quotes, like "1", "2", "3",..etc. connotes number of conversations...after the 9th conversation, next 3 digits ie, Asteric, Zero and Shift symbolised as crash (or accident), death and shift from life(RIP) respectively. The colours have given accordingly.. red for zero and green for shift. The headline was deliberately made subtle to make the small quotes to get noticed. This ad was released twice by Khaleej Times.

Photographer: Shaji Kizhakathra

Tanishq_ Diwali Ad

The visual is of a Jewellery made in the shape of a typical Diwali Lamp. Diwali is a famous Indian festival, known as "Festival of Lights", and celebrations focus on lights and lamps, particularly traditional dipa (earthen lamp, shape as in the visual). A glittering on the flame part.

Photographer: Kundan Raut

Khaleej Times News Paper_Anti-War Ad

This ad was created during Lebenon war in 2005. The visual is of a war scene, and finger pierced through the paper to say 'Stop'. The idea is just to connote the bad side of the war, in a very journalistic way - pointing finger 'through' the newspaper.

Headline: STOP. It is important to everyone, regardless of religion and ethnicity, who believes in human rights and dignity to call for an end to the brutality in Middle East . -Khaleej Times.

Ajmal_Ishraq

Concept: Ishraq in Arabic means first ray of light in a day. Here the bottle has got some archetectural similarity which has been taken to develop the concept. Shaji has taken the horizon as his eye-level to capture the first ray and made the sun in the middle of the bottle, which stands firm like a hi-res building. Photographer: Kundan Raut

2007-04-06T11:15:00.000+04:00

ETA Star_Exhibition Stall Kwality_Ice Cream Titan_Edge DM Titan_Ladies' Edge

Titan_Pilatre

Aviation watch series. Regal_Al-Ain Showroom opening

Regal opens its showrooom in Al-Ain, a city which is known for its greenery, which boasts 'green city' of UAE. Taking the same concept forward, shaji has created a bloom in the greenery. Headline says, Al Ain now abloom with vibrant fashions. The look was made very vibrand with strong lights..all bring the glory in front. Titan_ Congratulating ETA

The objective was to do an ad - Titan congratulates ETA on their 35th anniversary. The still look of a watch face being used in Advertising, always with the dials 10:10:35. Shaji has taken that for his concept, making that as an occasion - at the moment, precisely on the dot of 35.... to congratulate ETA on their 35 th aniversary.

Photographer: Kundan Raut.

Ajmal_ Charity The concept:

It is a charity ad for Children, by Ajmal Properties- a part of Ajmal Perfumes.

The Visual is of a 'Baby on Board' symbol that is being used widely in vehicles with kids. Here Ajmal, reinforces their mission of social commitment that has always been part of their journey, of success. Copy: 'Emancipation of under privileged children' is a powerful driving force at Ajmal REal Estate that steers our Vision of a better tomorrow. Ajmal_ Supporting Children

The concept: It is a charity ad for Children, by Ajmal Properties- a part of Ajmal Perfumes. The Visual is of coloured ABC letter blocks which symbolises the ABCs of human life-Children. Ajmal takes that as a basic principle for social commitment; by giving a helping alm to those unprivileged children in the world...for they beilieve in children.

Headline: Ajmal Believes in Children ....for our future lies in them. Copy: Ajmal Properties takes pride in supporting the underprivileged children of the world.

2007-03-06T18:58:00.001+04:00

TOTAL Calendar 2005

The concept: Reflections 2005

The visual is of 12 prestigeous landmarks from the GCC, being reflected on a sea of 'oil'. The idea is to showcase how the gulf countries have emerged in the global economy over a period of time.... and how Total makes it's waves across the region.

Total Quartz

(3 Ad Campaign)

Headline: An ubeatable track record, the world over.

An areal shot of a truck making TOTAL logo with its tyre marks.

Total Corporate Ad

Headline: Our destination goes far beyond any journey.

The visual is of a book with a few pages open that form various situations in a travel field. and most of the pages are yet to open clearly gives an impression how TOTAL has become a market player in the oil industry.

Total Corporate Ad Headline: The Power to Move. The letter 'o' of the headline has been shown like tyres as part of the vehicle outline. The rotated typography clearly gives the idea of the power with which they can move the heaviest of objects.

ETA STAR - GoldCrest Executive

(Brochure Cover)

A 40 page brochure was made with 7 sections.

Special Edition

(3 ad Campaign - trousers)

This was done in 2003. The idea is to play with fantasies and illusions of youngsters, taking the GCC as a platform. Here shaji shows a wrinkle-free-trouser like a dune and the man surfing on it. The campaign was extended to three ads, taking dunes, sea and sky, with headlines " a NEW HIGH way", "a NEW HIGH tide" and "a NEW HIGH rise" respectively. The campaign was widely advertisied in the GCC print media. Product boxes were also made with them.

Photographer: Binu Bhasker / Model: amar siddiqi

For further information: www.shajizone-making.blogspot.com

Special Edition

Headline: a NEW HIGH tide Second ad of the above campaign. The young man so obsessed with the brand, feels an illusion that its there in front of him.

Photogrpahy: Binu Bhasker / Location: Jumeriah beach, Dubai.

2007-03-06T18:36:00.000+04:00

Eros_Du promotion (055)

A promotional ad for Eros Electricals, to persuade people to take du subscription through them. du - recently launched telecom provider in the UAE, has its dial code 055. So here the ad was created for the retailor by taking the 055 number tactics, which was then the talk of the town. Ajmal_Charity Ad(children).

Iriver_Valentine Ad

Headline: Sway into the valentine spirit.

The Visual is of a calendar sheet (month of February 2007), which has been taken off, in a hurry. and the date 14 has been covered with reminder sticker and 'iriver- KING AND QUEEN has been drawn on it, february007 ... all to depict youngsters' crazy attitudes and to give a funky look with colours and layout.

Public Ad_Awareness

Headline: Do not waste Food.

The amount of food wasted in developed nations is enough to overcome starvation and malnutrition in the third world. DO NOT WASTE FOOD

(Khaleej Times newspaper released this ad in the second week of March, 2007. They repeated the ad on 18th March 2007 as half page horizontal-page40 )

Photographer: Kundan Raut.

Sony

(This was done in 2001. The look of the product range was illustrated by Shaji)

Hitachi

DSF Promotion Samsung Samsung congratulates UAE for its emphatic win in the final Football match with a full page ad. Photographer: Kundan Raut

2007-03-05T21:42:00.000+04:00

Regal_fabrics

Tanishq_Damas

Headline: Tan Ishq: (To fall deeply, and passionately in love...with yourself).

This was done in 2003. The brand name was split with typo colours into Tan (means body) and Ishq (means love). The visual is of a woman indulged in her inner thoughts where her beauty aspect takes the lead role. The expression relates to feminine satisfaction.

Photographer: Tejal Patni / Model: Maria / Make-up: Hussain

For further information: www.shajizone-making.blogspot.com

Titan_Africa

This ad was created when Titan decided to launch itself across the African continent. The concept is that of a watch that forms the continent map, as if it's going to cover the whole African region.. and the hearts within.

Titan_Brazil

Done in 2005. This was for inviting distributors in Brazil. Double-minded proposition-one is to show it as a 'real' opportunity, second, to showcase their prestigeous collection, 'Edge', which boasts of being slimmest watch in the universe. The idea was to show the financial graph with stacked coins, where the Edge is hidden yet obvious among the coins. Also, the currency in Brazil is called 'Real'. So relating 'real' to 'real opportunity', and the hidden watch along with coins shows the 'slimmest' aspect and the psycological approach in corporate business.

Photographer: Kundan Raut.

For further information: www.shajizone-making.blogspot.com

Titan_flying promotion

'Win tickets' promotion. Here the watch has been shown like a flight.

Photographer: Kundan Raut

Titan_Coporate Gift

This was done in 2003. Titan wanted to propose their then latest collection Edge- the slimmest watch in the universe, as a corporate gift. The 'slim' feature of the watch has been projected by displaying it as part of a progressive graph. After the body part, as we can see, there's a sharp incline followed by an arrow, again using the watch parts-clearly shows the 'after-effect'.

Photographer: Kundan Raut

Ajmal Shadow. Headline: Unravel the mystique The black bottle has been packed with exotic spices. The idea is to make the whole visual as a shadow- black on black, and to bring out the unique spice concept on branding. Photography: Suresh Subramanian o50-6982122

Details will be released soon, on www.shajizone-making.blogspot.com

Ajmal Hadeer Headline: Can you feel the surge of my passion? Hadeer in Arabic means sound of waves. The visual is of a lady rising up as a wave.

Ajmal_MOM

Ajmal decided to launch an EDP version of their premium product MOM(Mukhallath Oudh Muattaq). The idea was to showcase the new product just out of her frame.

Model: Anu. Photographer: Suresh Subramanian. o50-6982122

for further details: www.shajizone-making.blogspot.com

Ajmal_Athri

One of the most expensive oudh perfumes from Ajmal-6 ml costs AED 2,000. The objective was to show its opulence at its maximum. Burning red gives the confluence of glory and passion of the crystal bottle. He has tried to experiment by splitting the shots into six, with different lighting, in order to avoid the internal reflections. And it clicked. The final output was well accepted by the client. It was taken for outdoor too.

Photography: Kundan Raut 050 6506131 & Venu D Pillai 050 7858154

Image Manipulation: Jomy Varghese.

Ajmal_ Awsaf

This lady perfume has a unique shape with round bottom. The Headline: The world revolves on my fingure., clearly connotes the strength of values and ethinicity of an Arab woman, and how she is attached to her world of perfumes.

Model: Narsis / Make-up: Hazzel / Photography: Suresh Subramanian o50-6982122

Details will be released soon on www.shajizone-making.blogspot.com

Ajmal_Showroom Opening

This ad was released for Ajmal, for their new showroom inauguration at Sahara centre, which is predominately a local arab's shopping destination. Here the concept was to show their favourite oil based oudh perfume, in the shape of a key. It appeard at the creative works session in Campaign Magazine.

Photographer: Sunil Raj, blankframe. 050-6340649

Ajmal_Raindrops This was done in 2002. An ad without a headline-first time in Ajmal history. Widely advertised in print media.

Photographer: Binu Bhasker

2007-03-05T14:58:00.000+04:00

Gems_corporate ID

Done in 2000. 5 years later, in 2005 they changed the ID.

me_2006

Location: Burj Al Arab, Dubai, UAE.

News _Khaleej Times - an English Daily from UAE. Interview _GulfToday - Another English Dialy from UAE.

A few soul searching years... a couple of awards...and a burning desire to do more award winning works...

Career Development

After graduation in Chemistry taking physics and mathematics as subsidiaries with 65% marks in 1992, Shaji Kizhakathra went to Bangalore for doing Computer programming, which was then, a hype of the time. After mingling with advertising professionals there, he realised that he could do better in advertising and so decided to shift to the Ad world. But he didn't have any art school background, despite having in-born artistic skills (www.shajizone-art.blogspot.com). He moved to Dubai in 1996, started his career as a junior graphic designer at Ikon Advertising and Marketing, Sharjah and within 4 years he became an Art Director, as the agency had enough faith in him to handle Masafi creative, a big brand which is synomous with water in UAE. In the mean time he had won many laurels that includes London Advertising, New York Festival, cresta etc. Apart from a couple of awards in his own name, like one from Dubai Chamber of Commerce in 2001.

Client: Masafi Water, Concept: Masafi - As pure as nature.

The concept was extended to 12 pages with different fruits for big size wall calendar, tabletop calendar, year planner, diary, new year card etc.

Photogrpaher: Suresh Subramanian (050-698 21 22)

Then there was no looking back.. continued searching for his soul in advertising... tried to gather as much as possible from the market to understand the consumer psyche, and how to penetrate his stimuli more effectively into the communication world. He also keeps a very good rapport with professionals in the market. He learned 3D Graphics and Animation from GDI, Dubai and currently is doing MBA in marketing in Kensington University.

Accounts handled Masafi, Ajmal Perfumes, Samsung, Sony, Ford, Total Lubricants, ETA, Titan, Tanishq, Splash,Sharaf..., to name a few.