TOTAL Calendar 2005The concept: Reflections 2005
The visual is of 12 prestigeous landmarks from the GCC, being reflected on a sea of 'oil'. The idea is to showcase how the gulf countries have emerged in the global economy over a period of time.... and how Total makes it's waves across the region.
Total Quartz (3 Ad Campaign)
Headline: An ubeatable track record, the world over.
An areal shot of a truck making TOTAL logo with its tyre marks.
Total Corporate AdHeadline: Our destination goes far beyond any journey.
The visual is of a book with a few pages open that form various situations in a travel field. and most of the pages are yet to open clearly gives an impression how TOTAL has become a market player in the oil industry.
Total Corporate Ad Headline: The Power to Move. The letter 'o' of the headline has been shown like tyres as part of the vehicle outline. The rotated typography clearly gives the idea of the power with which they can move the heaviest of objects.
ETA STAR - GoldCrest Executive (Brochure Cover)
A 40 page brochure was made with 7 sections.
Special Edition (3 ad Campaign - trousers)
This was done in 2003. The idea is to play with fantasies and illusions of youngsters, taking the GCC as a platform. Here shaji shows a wrinkle-free-trouser like a dune and the man surfing on it. The campaign was extended to three ads, taking dunes, sea and sky, with headlines " a NEW HIGH way", "a NEW HIGH tide" and "a NEW HIGH rise" respectively. The campaign was widely advertisied in the GCC print media. Product boxes were also made with them.
Photographer: Binu Bhasker / Model: amar siddiqi
For further information: www.shajizone-making.blogspot.com
Special Edition Headline: a NEW HIGH tide
Second ad of the above campaign. The young man so obsessed with the brand, feels an illusion that its there in front of him.
Photogrpahy: Binu Bhasker / Location: Jumeriah beach, Dubai.
